price war

noun

: commercial competition characterized by the repeated cutting of prices below those of competitors

Examples of price war in a Sentence

The airlines are engaged in another price war.

Recent Examples on the Web

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That has intensified a price war that further threatens Japanese brands, which are fighting to keep up with cleaner cars of their own. —

Stephanie Yang, Los Angeles Times, 23 Dec. 2024 This year, Howard Schultz, Starbucks’s former chief executive, insisted that the coffee chain would not enter a price war in China. —

Alexandra Stevenson, New York Times, 19 Dec. 2024 While the price wars heat up among major U.S. retailers, consumers are also looking to overseas sellers for affordable gifts. —

Vicky Nguyen, NBC News, 5 Dec. 2024 Join 2 others in the comments View Comments Stiff competition from domestic manufacturers in the country along with a price war has already had visible effects. —

Reuters, CNN, 4 Dec. 2024 See all Example Sentences for price war